One of my mentors KIM ROACH, pointed out this simple concept to me. These are the insider secrets to building online marketing relationships…
“You have to remember that these are REAL relationships just like your offline friendships. If you only talked to your friend about one topic and nothing else they would soon grow tired of you and probably wonder why you had become so fanatical.
And if you want to build relationships online, you need to keep the same principle in mind. Find out about the person BEHIND the business itself. What are their hobbies, their passions, their favorite vacation spots, etc...
You can find a lot of this type of information either on their blog or on Twitter and Facebook! The key here is to find something that you have in common with them. If both of you love Jets football, then talk about that. If both of you love American Idol, then talk about that.
Find common experiences that you can talk about. Make it real. If you're only doing this with yourself in mind then you've already lost the game.”
The key component to building a relationship and a list is providing FREE value. Give away real techniques and practices that work for you. Now is not the time to be selfish. If it’s time that you are in need of – give it away. Spend more time helping someone else out and teaching others. If it’s money you need more of – give it away. If you have a product that you could sell but are just starting out…give it away. Encourage others to use it and provided you feedback- all for free. It sounds a little crazy but I guarantee you it’s essential to your success and being seen as an expert in your industry.
Enough reading- already! Get to work. Start getting to “know” people online and offline. Start finding out who they really are, what they like and what they dislike. Share valuable information with others- make it real, make it simple and plain and then put it out there for everyone to see. Quickly you will begin to see an increase in your following, you will begin to receive emails, comments, even calls on how much you have helped someone. They will then be asking you, “How can I work with you”… and this my dear friend is insider secret to building online marketing relationships.
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